Company

About Synthmark

We build annotation software for the people who actually do the work — labelers, reviewers, and ML engineers who need tools that are fast, predictable, and honest about their state.

Why we exist

Mission

Making computer vision annotation feel like production software.

Synthmark exists to make computer vision annotation feel like production software rather than a prototype. Too many ML teams lose time fighting tools that hide state, complicate review, or produce exports that need hand-fixing before they reach training.

We built Synthmark around three principles: visible state, clean review paths, and interface density that holds up over long annotation sessions.

Context

The problem

What annotation tooling gets wrong, and why it keeps getting wrong.

Most annotation platforms are designed for sales demos, not for teams that spend 40 hours a week labeling, reviewing, and exporting datasets. They prioritize AI-assisted features over fundamentals like keyboard shortcuts, reliable undo history, and batch assignment controls.

We talked to CV teams and heard the same complaints everywhere: tools that crashed during long sessions, exports that required manual cleanup, reviewer feedback buried in email threads, and no clear ownership when work moved between labelers and QA leads.

How we build

Our approach

Annotation as operational work — not a loose creative process.

Synthmark treats annotation as operational work that needs clear process, not a creative workflow that trades structure for flexibility.

  • Predictable tools: Polygon, box, and keypoint tools share one editor with consistent shortcuts. No mode surprises mid-session.
  • Built-in review: Assignment queues, label version comparison, and acceptance criteria stay visible inside the project — not in a separate spreadsheet.
  • Clean exports: COCO, YOLO, VOC, and custom JSON outputs that plug into training pipelines without hand cleanup.
  • Team coordination: Role-based access, project activity logs, and annotator performance views make handoffs explicit.

Customers

Who we work with

The teams and use cases we're built for.

We work with computer vision teams at early-stage startups and applied research groups building production models. Common use cases include autonomous vehicle perception, satellite and aerial imagery, medical imaging, and retail inventory datasets.

Our typical user is a team of 2–20 people where at least one person owns annotation quality and needs the tooling to reflect that ownership.

Principles

Values

The four things that shape every product decision we make.

Respect operator time

Interface density and keyboard control matter more than visual flourish. Every click you save over a 6-hour session adds up.

Surface state

Every annotation, review decision, and export version should be visible and traceable. Nothing important should live in someone's head.

Ship fast, maintain longer

We choose reliable technology over whatever is trendy. The tools we build today need to hold up in production for years.

No fake urgency

No dark patterns, countdown timers, or predatory pricing. We'd rather earn long-term customers than optimize a conversion funnel.

Reach out

Contact

Working on a hard CV problem? We'd like to hear about it.

Ready to start annotating?

Plans start at $28 per user/month for private annotation teams.

Choose a deal